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Curly Coils
Project type
Brand Development
Services
Visual Identity Design
Product Packaging
Creative Direction
Curly coils is a kids hair care line, specifically designed for curly, coily, and tight-textured hair. Hair types ranging from 3b to 4c, focusing heavily on moisture, hydration, and definition for natural textures.
Strict Ingredients: Vegan, cruelty-free, and tested to be hypoallergenic and non-irritating for sensitive skin.
Two distinct Target Audiences:
The Product Users - Kids aged 3 to 10 years old
The Buyers - Health-Conscious Gen Z & Millennial parents prioritizing clean, non-toxic, and organic ingredients for their family.
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