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Havana
Project type
Brand Development
Services
Visual Identity Design
Brand Strategy
Creative Direction
Havana is a homegrown café brand based in Miami Beach, Florida, known for its vibrant beachy aesthetics, community focus, and photogenic spaces. The brand is highly recognized for its signature iced drinks, creative pastries, and design-forward interiors.
Audience Segments:
Gen Z and Millennials: Digital-native consumers drawn to highly photogenic, "Instagrammable" spaces and colorful, aesthetic beverages.
Miami Beach Tourists: Visitors staying in South and North Beach seeking an upscale, trending, and authentic local café experience over global commercial chains.
Remote Workers and Neighborhood Locals: Professionals looking for a vibrant, community-oriented social hub steps from the beach to work, network, or meet friends.
